Following on from my earlier post about Beyonce and the way she uses her Alter Ego to express herself, I've been brainstorming how my customer will use Inhale/Exhale to express herself. I imagine my customer to be multi-layered, meaning she will be interested and enjoys lots of different things and she uses Inhale/Exhale, and my other work as a channel to express whatever mood she'd in. Inhale/Exhale will be a channel to express sexiness, activeness, edginess,etc.
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