Sunday, April 4, 2010

Musings…Alter Ego (and RIP Sasha Fierce)



I love the idea of the Alter Ego for a muse, particularly Sasha Fierce, Beyonce’s alter ego and I think it embodies my design concept of female empowerment and enhancing your sexuality to feel empowered.

Beyonce say’s ‘When I'm onstage I'm aggressive and strong and not afraid of my sexuality. The tone of my voice gets different, and I'm fearless. I'm just a different person.’

Sadly, Beyonce revealed she’s killed Sasha Fierce now (!!) because she has leant to represent those characteristics on her own but the concept is really interesting in that it creates a channel for women to become who they want to be and to feel empowered.


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